I was going through a former schoolmate’s blog when I saw this post that I think many PR enthusiasts, like myself, will learn from.
Enjoy:
“Many times i have wondered how so
many companies survive in this world of continuous competition and the constant
innovations . Then i decided to read further to find out how effective good
relationship with customers, clients and even employees go a long way to
building the reputation of a company. I didnt not just find out that a
successful company works well with a good plan, but with well trained and
motivated personnel.
many companies survive in this world of continuous competition and the constant
innovations . Then i decided to read further to find out how effective good
relationship with customers, clients and even employees go a long way to
building the reputation of a company. I didnt not just find out that a
successful company works well with a good plan, but with well trained and
motivated personnel.
Public relations according to the Public
Relations News is that “management function which evaluates public
attitudes, identifies the policies and procedures of an individual or an
organization with the public interest, and plans and executes a program of
action to earn public understanding and acceptance”. Importantly, the way
people view an organisation is based on the level of interaction (direct &
indirect) that the organization has with the public which of course should be
of public interest.
Relations News is that “management function which evaluates public
attitudes, identifies the policies and procedures of an individual or an
organization with the public interest, and plans and executes a program of
action to earn public understanding and acceptance”. Importantly, the way
people view an organisation is based on the level of interaction (direct &
indirect) that the organization has with the public which of course should be
of public interest.
Public Relations is broad in its
sense and many scholars have referred to it as customer relationship, public
affairs, corporate communications, community relations, investor relations, public
press conferences, media events, internal communications and crisis
communications, there are also some important facets of PR which arent usually
seen until they are “seen”. these include the behind – the- scene
activities that a PR professional is involved in before brought about in the
public place. some of which include- press releases, organizing trainings and
computation of various prospective contacts for such events. A dear friend once
asked if it was in the place of a PR professional/ firm to lobby for his
articles and ideas to be published and i replied, hell yes!
sense and many scholars have referred to it as customer relationship, public
affairs, corporate communications, community relations, investor relations, public
press conferences, media events, internal communications and crisis
communications, there are also some important facets of PR which arent usually
seen until they are “seen”. these include the behind – the- scene
activities that a PR professional is involved in before brought about in the
public place. some of which include- press releases, organizing trainings and
computation of various prospective contacts for such events. A dear friend once
asked if it was in the place of a PR professional/ firm to lobby for his
articles and ideas to be published and i replied, hell yes!
Understanding that all the public
wants to hear is a good story links up to the PR professional knowing that PR
is telling a good story and also taking into consideration ETHICS. The better
tuned the story, the more interested the public is in that story and the true
meaning of PR defined. Great public Relations practice is when the public see a
company as a partner that knows their needs. In Public relations, your target
audience should always be defined to allow for smooth comunication with them.
this could also lead to the selection of the respective media to communicate
such information.
wants to hear is a good story links up to the PR professional knowing that PR
is telling a good story and also taking into consideration ETHICS. The better
tuned the story, the more interested the public is in that story and the true
meaning of PR defined. Great public Relations practice is when the public see a
company as a partner that knows their needs. In Public relations, your target
audience should always be defined to allow for smooth comunication with them.
this could also lead to the selection of the respective media to communicate
such information.
Organizations would spend a whole
lot to put their company in good standing with the public. Public Relations is
only cost effective and easily measured if it is aimed at a particular
target market.
lot to put their company in good standing with the public. Public Relations is
only cost effective and easily measured if it is aimed at a particular
target market.
—-
Ebahi Ajayi is a graduate of Mass
Communication (Bsc.) from The Redeemers’ University Ogun State Nigeria and a
graduate of Advertising and Public Relations Management (Msc.) from the De
Montfort University, Leicester. For further information and enquiries, please
contact me directly on ebahi.ajayi@gmail.com“
Communication (Bsc.) from The Redeemers’ University Ogun State Nigeria and a
graduate of Advertising and Public Relations Management (Msc.) from the De
Montfort University, Leicester. For further information and enquiries, please
contact me directly on ebahi.ajayi@gmail.com“
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